At the heart of the scandal was an environment where intense pressure to meet unrealistic sales targets led employees down a troubling path. Workers were often pushed to open multiple accounts for a single customer—sometimes without their knowledge. This wasn’t just a lapse in judgment; it was a survival mechanism in a high-stress culture where failing to meet quotas could mean losing one’s job. The pressure cooker atmosphere transformed everyday banking tasks into a numbers game, encouraging shortcuts that ultimately compromised ethical standards.

Management’s aggressive emphasis on cross-selling created a perfect storm where employees felt trapped between loyalty to the company and their own moral compass. Internal reports later revealed that some tactics became almost routine, including:

  • Creating unauthorized accounts to hit monthly goals
  • Using fake email addresses or PINs to keep the deceit hidden
  • Shifting funds between accounts to mimic legitimate activity

These actions weren’t isolated incidents but signs of a broader cultural failure, fueled by relentless pressure and a shortsighted focus on sales performance over customer trust.